It’s becoming more important to show up physically and mentally online if you are creating and/or selling products and services.
We live in a very superficial world, and a lot of value is placed on looks. According to statistics, the better looking you are, the easier life is for you. One study found that the conventionally beautiful earn 13% to 15% more money than those who have not been blessed with socially acceptable facial features.
One of the main reasons is that society has set the standards of beauty, and those who conform to the ideal get preferential treatment. Add to this the fact that we are constantly bombarded with images of what it means to be attractive, men and women are growing more and more insecure about their looks. Therefore, when it comes to personal branding, many have opted to take their face out of the equation. Here are five reasons you should define your brand by showing your face.
1) Your Relatability Increases
The majority of people in the world don’t look like cover models, despite the fact that the beautiful, rich, and famous are placed on a pedestal, it’s simply that the average person can’t relate to them. They may have millions of followers, but they are follows that have aspirations of being like them or having some of their fame, and they’re not following them because they can relate to them. Most of their admirers are simply outsiders looking in on the lives they wish they had. Whereas, an average-looking person who doesn’t have the money to cover up their flaws is a lot more relatable. Your audience can see themselves in you. Whether you own a small marketing agency, doing a side hustle that shops for the elderly, or a personal trainer, you may think you look ordinary, but ordinary can work in your favor. Actually the topic came up a while ago with overweight people wanting to hire a personal trainer. Would they rather work with a body builder that’s got a near perfect body or an average looking person who is more relatable and makes them feel less pressured and self conscious. The latter was the answer.
2) Video Content Is Growing Fast
Research shows that people are consuming online video content more than any other time in history, so much that the numbers have doubled since 2018. Whether its social media or YouTube, video content has become the most powerful tool for marketers and course creators. If you want to grow your business and get more attention for your brand, recording talking head videos of you speaking about your latest products and services will be of great benefit to you. We are now in the Attention Economy. The more ways you can get people to relate to you and feel they can trust you will certainly increase your brand awareness.
3) People Learn To Trust You
Think about the idea of you joining a dating app, and all the matches you kept getting were faceless. How would that make you feel? You’d probably keep rejecting the matches until you had faces to choose from beyond just their descriptions. If that’s the case in the dating scenario, how can you expect potential clients to trust you with their money if they don’t know who they’re giving it to. In the new age of social media the days when businesses used models as the face of their brand don’t really work as they once did, consumers want to know more about the people that are running these companies. Look at Elon Musk for example. He is the face of Tesla. I can’t think of a single celebrity that has done ads for the company. The more your potential customers know about you, the more they trust you. Other business owners like Amazon’s Jeff Bezos, Bill Gates and Mark Zuckerberg have all attached their faces to their brand, now it’s your turn.
4) You Can Tell Your Story
Your story is unique, it’s like your fingerpring and the only thing that keeps you from being a commodity, and no one can tell it better than you. Your story is the driving force behind why you have chosen your career or side hustle. It’s the reason you get up every day and continue to get out of your comfort zone, even if you’re not currently getting the results you’d hoped for. Telling your story connects you to your audience in a way that nothing else can. Your brand story is more than a logo, taglines. It’s what encompasses everything about who you are and why your brand is so important to you. It creates compassion that every story must have for the reader or viewer to become emotionally engaged with your content.
5) It’s Giving Your Audience a Choice
You might not think you are attractive or compelling with your expressions and looks, but that doesn’t mean everyone will have the same opinion. Your audience might not think you’re the best looking person in the world, but maybe they will appreciate your kind smile, the aura you create, your warm eyes, and refreshing personality. There are plenty of men and women in the media doing reporting who don’t look like supermodels. The reason people love them is because they show up as their authentic selves. If you don’t show your face, your audience will never get the chance to decide whether they like you.
Conclusion
When it comes to branding, it’s all about finding the people who will resonate with you and become your tribe. Not everyone is going to like you, so don’t make it a big deal.
The most physically attractive and successful people in the world are not liked by everyone anyway. It’s important to remember that regardless of how attractive and talented you are, there is always going to be someone out there who you don’t appeal to.
The goal is to focus on the people who connect with your brand, and showing your face is one of the most effective ways to achieve that connection.
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