How to Get Paid by Creating and Selling Online Courses

How to Get Paid by Creating and Selling Online Courses

Have you ever overcame a problem in your own life and wish you could share what you did with others because you genuinely care about others? Well that’s the very best situation to be in if you want to create online courses.

Here’s a big warning though, just finding a topic and making a course for the money isn’t going to resonate near as well with people as if you have a personal story into triumph. I’m not saying your solution is what others may want or need, more on that below, but having first hand experience with solving a problem is a giant plus.

Creating and selling online courses can be a rewarding endeavor. Here are essential steps to help you get started:

1. Choose the Right Subject Matter:

  • Select a topic you’re passionate about and knowledgeable in. Consider what you excel at or what people seek your advice on.
  • Validate your idea by asking your existing audience or conducting polls to gauge interest.
  • Create a waiting list for your course that your audience can opt into. This is an idea Elon Musk did with his Tesla Cybertruck. If interest is very low then it’s helped you not use valuable time creating something they don’t want or need, in effect you may want to modify your product or service.

2. Choose Your Platform:

  • Decide how you’ll deliver your course. Options include:
    • Self-Hosted Website: Create a website to host and deliver your course. Use membership site scripts or WordPress plugins. I like ThriveCart for hosting written content and taking payments.
    • Online Course Services: Platforms like Udemy, Teachable, or SkillShare offer convenience but may have limitations.

3. Create Your Course Content:

  • Outline your course based on the desired outcome for learners.
  • Plan content formats (videos, text, downloadable resources, quizzes, etc.).
  • Develop engaging and valuable lessons.

4. Set the Stage for Your Course:

  • Customize your course website or platform.
  • Create a compelling landing page with good copywriting that sells the transformation your course provides.
  • Pre-sell your course to early adopters at a discounted rate.

5. Price Your Course:

6. Market Your Course:

  • Collect emails early and often.
  • Create a sales funnel.
  • Utilize social media, testimonials, and referrals.

7. Gather Feedback:

  • Continuously improve your course based on learner feedback.
  • Cultivate a learning community around your content.

Remember, creating and selling online courses requires dedication, but it can be a fulfilling way to share your expertise and generate income.

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Martin Hamilton

Martin Hamilton is the founder of Guiding Cents. Martin is a Writer, Solopreneur, and Financial Researcher. Before starting Guiding Cents, Martin has been involved in Personal Finance as a Mortgage Planning Consultant, Licensed Real Estate Agent, and Real Estate Investor.

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