The Inefficacy of Traditional SEO in 2024
In 2024, traditional SEO is becoming less effective due to the rise of AI. AI is making it harder for small businesses to rank high on Google, which can have disastrous effects on their ability to be found, get clients, and make money. Here are the three main reasons why AI is making SEO less effective:
- AI is answering people’s questions directly. People are going straight to chatbots to get quick answers to their questions rather than Googling them. Google is now rolling out their own AI search feature that answers people’s questions itself. This means that the helpful articles that businesses write for SEO to answer people’s questions are becoming useless.
- Tools like chatbots have made it incredibly easy for everyone to create SEO content at scale. Everyone is doing it, pumping out articles faster and crowding the internet with content like never before. If you want to stand out, you’ll have to yell even louder than your competition.
- AI is actively destroying your ability to get backlinks. Backlinks are those links from other websites to yours, and they’re really important for getting your site ranked on Google. In the past, you could ask a blog to put a link back to your website in the author bio, and a lot of blogs would say yes. But now, with so many people using AI and trying to do the same thing, it’s incredibly hard to get anyone to even respond to you, let alone agree to it.
The new way of SEO in 2024 and beyond is to stop trying to be found on Google and go for the next biggest search engine instead: YouTube. YouTube is the second largest search engine on the planet, but it’s so much more than that. Video accelerates the no like and Trust Factor like nothing else on the planet. Here are five unignorable reasons why ranking your business on YouTube is 10 times as good as ranking on Google:
- People want to watch videos made by real humans with genuine personalities and experiences. AI isn’t shaking up video search like it is over on Google.
- Video search lets you double dip. If you create video over written content, you get the chance to obviously rank in YouTube. But Google shows video results in searches over there too.
- 95% of people say that they would rather watch a video on a topic over reading about it.
- YouTube is a social media platform. People can like, comment, and share your videos, which can help boost your reach and engagement.
- YouTube is a search engine that’s optimized for video. It’s designed to help people find the videos they’re looking for, and it does a great job of it.
Evolution of SEO from 2012 to 2024
SEO has come a long way since 2012. It used to be easier to get to the top of Google search results by creating a barebones website and getting backlinks from other blogs. However, as time went on, businesses flooded the internet with SEO content, making it harder to get backlinks and rank high on Google.
Fast forward to 2024, and there’s a new challenge for SEO: AI. AI is making SEO less effective for small businesses in three main ways:
- AI is answering people’s questions directly, making it less likely for them to search on Google.
- Tools like chat gbt have made it incredibly easy for everyone to create SEO content at scale, crowding the internet with content like never before.
- AI is actively destroying your ability to get backlinks, making it harder to rank high on Google.
So, what’s the new way of SEO going to look like in 2024 and beyond? The answer is simple: stop trying to be found on Google and go for the next biggest search engine instead – YouTube.
YouTube is the second largest search engine on the planet, and it’s so much more than that. Video accelerates the no like and trust factor like nothing else on the planet. It’s marketing and sales rolled into one.
Here are five unignorable reasons why ranking your business on YouTube is 10 times as good as ranking on Google:
- People want to watch videos made by real humans with genuine personalities and experiences.
- Video search lets you double dip by ranking on both YouTube and Google.
- 95% of people say that they would rather watch a video on a topic over reading about it.
- YouTube’s algorithm is still relatively easy to understand and optimize for.
- YouTube has a built-in community that fosters engagement and loyalty.
In conclusion, SEO has evolved from traditional methods to incorporating video marketing on YouTube. It’s important for businesses to adapt and pivot to stay ahead of the competition. By leveraging the power of video, businesses can accelerate their growth and increase their sales like never before.
AI’s Impact on SEO
As we move further into 2024, the rise of AI is making traditional SEO less effective for small businesses. There are three main reasons why AI is impacting SEO:
- AI is answering people’s questions directly: As AI search features like Google’s search generative experience become more prevalent, they are answering people’s questions directly, meaning that businesses need to find new ways to stand out.
- Everyone is creating SEO content at scale: With tools like chat gbt, it’s easier than ever for businesses to create SEO content, leading to a crowded internet with too much content.
- It’s harder to get backlinks: Backlinks are important for getting a site ranked on Google, but AI is making it harder to get them, as more people are trying to create content and get backlinks.
To combat these challenges, businesses need to pivot to a new strategy that goes beyond traditional SEO. Instead, businesses should focus on ranking on YouTube, the second largest search engine on the planet. Here are five reasons why ranking your business on YouTube is 10 times better than ranking on Google:
- People want to watch videos made by real humans with genuine personalities and experiences.
- Video search lets you double dip, as Google shows video results in searches.
- 95% of people say that they would rather watch a video on a topic over reading about it.
- YouTube is great for marketing and sales, as it accelerates the no like and trust factor.
- YouTube is not as crowded as Google, meaning that it’s easier to stand out and get noticed.
In conclusion, businesses need to adapt to the rise of AI by pivoting away from traditional SEO and focusing on ranking on YouTube. By doing so, they can stand out from the crowd and reach a wider audience.
Main Reasons AI Is Reducing SEO Effectiveness
AI is causing a major shift in the SEO landscape, making traditional SEO techniques less effective for small businesses. Here are the three main reasons why:
- AI is taking over the role of answering people’s questions. Google’s new search generative experience is already answering people’s questions, making it harder for businesses to get their content seen. Chatbots like chat GBT are also making it easy for everyone to create SEO content at scale, which means everyone is doing it, crowding the internet with content like never before.
- AI is making it harder to stand out. With everyone creating SEO content at scale, it’s harder to stand out from the competition. The internet is crowded with content, and if you want to stand out, you’ll have to yell even louder than your competition.
- AI is destroying your ability to get backlinks. Backlinks are important for getting your site ranked on Google, but with so many people using AI and trying to get backlinks, it’s incredibly hard to get anyone to even respond to you, let alone agree to it.
So, what’s the solution? Stop trying to be found on Google and go for the next biggest search engine instead: YouTube. YouTube is the second largest search engine on the planet, and it’s so much more than that. Video accelerates the no like and Trust Factor like nothing else on the planet, to the point where eventually, people will literally just pay for your services right on your website without you having to talk to them at all upfront.
Here are five reasons why ranking your business on YouTube is 10 times as good as ranking on Google:
- People want to watch videos made by real humans with genuine personalities and experiences. AI isn’t shaking up video search like it is over on Google. Even if YouTube gets flooded with AI videos, our preference for real human connection isn’t going to change. By keeping your videos genuine, you’ll engage your audience much more effectively and you’re always going to outperform AI generated content.
- Video search lets you double dip. If you create video over written content, you get the chance to obviously rank in YouTube, but Google shows video results in searches over there too. That’s because Google owns YouTube and they know that people generally prefer videos over written content.
- 95% of people say that they would rather watch a video on a topic over reading about it. Video is more engaging and easier to consume than written content.
- YouTube videos have a longer lifespan than written content. Videos can continue to generate views and engagement long after they’ve been published, while written content can quickly become outdated.
- YouTube is a great platform for building your brand and establishing yourself as an authority in your field. By consistently creating high-quality videos, you can build a loyal following and establish yourself as an expert in your industry.
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