Are you aware that the knowledge, skills, and experience you consider “common knowledge” is actually worth a lot of money to other people?
Many of us believe that our knowledge and skills are as common as knowing how to tie our shoes, but that’s not true. Just because something is second nature to you, doesn’t mean the next person in the room knows anything about it.
Your Common Knowledge Is Valuable: Why Sharing Your Expertise Can Benefit You and Others
This phenomenon of thinking our personal knowledge is common or obvious to others is what is known as “Knowledge Blindness”. In this article, we will explore how to uncover your own knowledge blindness and start monetizing that valuable information you’re storing between your ears and on your hard drive. We will provide you with a step-by-step guide on how to identify your own valuable knowledge, skills, and experience, and how to monetize them.
- Your personal knowledge, skills, and experience are valuable to others.
- Knowledge Blindness is the phenomenon of thinking our personal knowledge is common or obvious to others.
- Follow these steps to uncover your own knowledge blindness and monetize your valuable information.
Step 1: Brain Dump and Research
To start your journey towards monetizing your skills, begin by making a list of your basic skills. This can include anything you have learned at work, at home, in your personal life, or as a hobby. Think about what family and friends come to you for advice on or what you excel at. Brain dump everything you can think of onto a piece of paper or document.
Next, take your list and hop on social media platforms like Reddit, Twitter, or LinkedIn. Search around and see if anyone is asking questions about anything on your list. You can use advanced Twitter search and type in “Does anyone know how to” followed by your keyword(s). For instance, if you want to see people who are asking questions about newsletters, you can search for “Does anyone know how to create a newsletter?”
With a little research, you’ll probably find people struggling with something you excel at or consider second nature. This is your cue to turn your skills into a business idea. For example, if you are good at event planning, and you notice people are struggling with planning their events, you can offer your services to them. Brain dump and research are the essential first steps towards monetizing your skills.
Step 2: Test the Content Waters
Now that you have identified a basic skill that people want to learn and that you are knowledgeable about, it’s time to test the waters. Draft up 10-15 pieces of content that showcase your expertise and share your initial tips on LinkedIn, Twitter, or in a newsletter. These platforms are the best for doing business through your content.
For instance, you can share tips on how to align your business mission, goals, strategies, tactics, and daily efforts. Even if you think that your knowledge is basic and that everyone probably knows this stuff, it might turn out that they don’t. Your expertise, while basic to you, can be new to others, and that’s awesome!
By sharing your knowledge, you can gauge the interest of your audience and see how they respond to your content. This will help you refine your content creation strategy and tailor your content to your audience’s needs and interests.
Remember, testing the waters is an important step in the content creation process. It allows you to see what works and what doesn’t work, so you can create content that resonates with your audience and drives engagement.
Step 3: Take Your Skills to the Next Level and Learn More
Congratulations on the traction your content has been getting! Now it’s time to take things up a notch.
Consider creating a one-pager or a video that explains the basics of your skill. This can be turned into a lead magnet, allowing you to collect email addresses from potential customers who are interested in what you have to offer.
Once someone has accessed your lead magnet, send them an automated email asking about their top three challenges related to your skill or knowledge. This information can be used to create content for social media, newsletters, or even product ideas.
Take inspiration from Nick Huber, who created a lead magnet with 200 low-risk business ideas. While he may be able to list many of these ideas off the top of his head, the lead magnet is incredibly valuable to the thousands of people who download it each month.
By taking your skills to the next level and creating a lead magnet, you can provide value to potential customers while also gaining valuable insights into their needs and challenges.
In conclusion, it is important to recognize that your skills and experience, no matter how small or insignificant they may seem, could be of great value to others. By identifying your valuable knowledge and finding related questions that people are asking, you can offer free insights to gauge interest and potentially turn it into a profitable business venture. The key is to package your knowledge in a more structured format that is easily accessible to those who are searching for it.
Remember, you do not have to be a genius or expert to offer something of value to others. By utilizing the common knowledge you have inside your head, you can build a lean, focused, and profitable Internet business. The Creator MBA is a great opportunity to be part of a major shift in how we build businesses online. Click here to learn more and take the first step towards turning your overlooked skill into your next big business venture.
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Frequently Asked Questions
What constitutes common knowledge in writing?
Common knowledge refers to information that is widely known and accepted by the general public. It is information that can be found in numerous sources and does not require citation.
When is it necessary to cite common knowledge?
It is not necessary to cite common knowledge because it is widely known and accepted. However, if you are unsure whether a fact is common knowledge or not, it is best to err on the side of caution and provide a citation.
How do you determine what is common knowledge when citing sources?
Determining what is common knowledge can be subjective and dependent on the audience. Generally, if a fact is widely known and accepted by the general public, it can be considered common knowledge and does not require citation.
Why is it unnecessary to cite common knowledge?
It is unnecessary to cite common knowledge because it is widely known and accepted by the general public. Citing common knowledge can clutter a paper and distract from the main argument.
What are some examples of common knowledge facts?
Examples of common knowledge facts include historical events, basic scientific principles, and well-known cultural references. For instance, the fact that the United States declared independence from Great Britain in 1776 is common knowledge.
What is the difference between common knowledge and general knowledge?
Common knowledge refers to information that is widely known and accepted by the general public, while general knowledge refers to a broader range of knowledge that is not necessarily widely known or accepted. Common knowledge is often specific to a certain topic or subject, while general knowledge can be more broad and encompassing.
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